TRIP Drinks
Industry: Food & Drink
Products/Services: PR Packaging
Product Packaging
Project Background
Trip approached us with a clear goal in mind: to create PR packaging that showcased its collaboration with Calm, the leading mindfulness and wellness platform. This partnership brought together two wellness-focused brands united by a shared mission to help people relax and unwind - they were looking for real impact! The presenter boxes needed to be premium and create a luxurious unboxing experience that told a story about the partnership that people wanted to share.
Our Solution
To achieve the memorable unboxing experience that Trip was looking for, we designed a luxury paper over board hinged lid box with a satisfying magnetic catch closure. Constructed utilising premium materials - with the addition of custom fitments to keep the cans safe during transit - the box spoke for itself; it was to be savoured, not rushed, bringing calm to those who unlocked what was inside.
Inside and out, the box showcased the campaign - the cloud imagery told a story of the collaboration and the dream-like state that the newly launched drinks would bring - everything was intentional and considered.
Beyond the box itself, we managed multiple delivery drops across both the UK and USA, ensuring the packaging arrived in perfect condition wherever it needed to be.
Results and Impact
The finished packaging contributed to a successful PR launch, strengthening the Trip x Calm collaboration and ensuring the product landed with real impact. The response spoke volumes - with the packaging helping to generate buzz across social media and beyond. By creating a premium unboxing experience from the inside out, the boxes delivered the kind of memorable Unboxing Moments® that people wanted to share.
