FLANNELS Beauty
Product Packaging
Industry: Health & Beauty
Products/Services: FoldForm Ecom Shipping Box and FoldForm Retail Bag
Website: https://www.flannels.com/beauty
Project Background
For its ‘Beauty Starring You’ campaign, luxury retailer Flannels Beauty wanted to elevate its packaging with a premium box that reflected its luxurious brand.
Prior to working with Odillo, Flannels Beauty had been using unbranded stock black boxes with no applied identity. It required a solution that would move beyond standard presentation and create a more considered, high-end unboxing experience in line with the brand.
The brief called for a quality look and feel, while ensuring the packaging remained protective and cost effective.
Our Solution
Odillo designed a bespoke premium box for the ‘Beauty Starring You’ campaign, combining luxury with practicality. Using black dyed corrugated paper and crisp white screen printing, the hard-wearing corrugate protects the products within whilst standing out among the crowd with its bold look.
The boxes were crafted using our innovative FoldForm system, providing a foldable, space-saving design that delivers a premium finish, effortless assembly and a memorable unboxing experience.
Results and Impact
A fantastic end result for the client and its unique campaign. The bespoke packaging effortlessly showcases the brand, whilst remaining protective and practical for both retail and e-commerce.
The hard-wearing, foldable design reduced material waste and improved handling efficiency. The client was so impressed with the quality and impact that this has led to further collaboration, not only with Flannels but also with their parent company, Frasers Group, supporting multiple subsequent campaigns.
