Meet the team behind the packaging: Zita Rafferty
Another new addition to the Odillo team, Zita Rafferty brings organisation, precision and a genuine passion for exceptional service to her role as Sales Operations Coordinator. She plays a vital part in keeping projects moving seamlessly - supporting our sales team, strengthening client relationships and ensuring every detail aligns with Odillo’s commitment to quality.
We caught up with Zita to learn what drew her to the world of premium packaging, the projects that have already inspired her, and how she’s helping create a smoother, smarter experience for both our team and our customers.
1. From what you’ve seen so far, what has been your favourite packaging project Odillo has worked on?
“One of my favourite projects is the bespoke boxes for ATK London. We delivered a slick design that cut costs and boosted efficiency.
“These were sample-ready, cost-effective, perfectly sized and tailored to hold the product bundles securely with clever fitments for speedy pre-packing straight from the production line!”
2. What excites you most about the packaging industry?
“What excites me most about the packaging industry is to see the positive feedback from our customers when we provide that memorable Unboxing Moments®.
“I enjoy seeing different types of sustainability and eco-friendly solutions, like using recyclable and biodegradable materials. I enjoy how social media serves as a powerful marketing tool and a brand ambassador.
“I also enjoy working with the e-commerce supply chain, which has more handling points than traditional retail. This complexity drives innovation in durability and functional design, including specialised closures and fitments tailored to each packaged item.”
3. What are you most looking forward to achieving at Odillo?
“I am looking forward to building new customer relationships by providing luxury bespoke packaging tailored to our customers’ exact requirements! “
Check out Odillo’s collaboration with AKT London and discover how we helped bring its bold, premium vision to life through thoughtful, elevated packaging.
To explore how we can support your brand with sustainable, luxury packaging solutions, get in touch with our team today.