Meet the team behind the packaging: Sophie Smith
A recent addition to the Odillo team, Sophie brings fresh energy and a passion for purposeful packaging to her role in Business Development. She connects brands with packaging that tells their story - beautifully, sustainably and strategically.
We caught up with Sophie to learn about one of her favourite Odillo projects she’s seen so far, what excites her most about the evolving world of packaging, and how she’s helping brands create experiences that last far beyond the unboxing moment.
1. From what you’ve seen so far, what has been your favourite packaging project Odillo has worked on?
“One of my favourite projects has to be the Lick × M·A·C influencer box. M·A·C lipsticks are iconic, and as a fan myself, I loved how the packaging was designed to hold both the paint and the lipstick.
“The box itself is simple yet powerful, with a matte black finish and bold white text. It’s a great example of how minimalist design can still feel luxurious and impactful. The collaboration between two brands made for an iconic unboxing experience.”
2. What excites you most about the packaging industry?
“What excites me most about the packaging industry is the opportunity to drive meaningful, sustainable change. With increasing awareness of environmental impact, I’m passionate about helping brands transition to innovative packaging solutions that not only create memorable unboxing moments but are also environmentally responsible.
“The potential to reduce waste and use more sustainable materials means packaging is no longer just about aesthetics but a driver of meaningful change.”
3. What are you most looking forward to achieving at Odillo?
“I’m most looking forward to collaborating with new brands to create bespoke, luxury and sustainable packaging solutions that elevate the unboxing experience!”
Check out more about Odillo's project with Lick × M·A·C and see how we helped them create memorable packaging that wowed. To chat with Sophie about how we can help elevate your brand through sustainable, luxury packaging, get in touch today.