Woodchip & Magnolia
Product Packaging
Industry: Interiors
Products/Services: Wallpaper sample presentation case
Project Background
We recently collaborated with Woodchip & Magnolia, a family-run retailer of British luxury wallpapers, fabrics and paints. The team wanted to create a bespoke presentation case for transporting and showcasing its wallpaper samples. Previously using a plain, off-the-shelf black archival box, the client was seeking an on-brand solution that would elevate its presentations while remaining practical for regular client meetings.
By combining functionality with a premium finish, the presentation case became both a practical tool and a statement of the brand’s identity.
Our Solution
The brief called for a durable, easy-to-use presentation case that reflected the brand’s premium positioning, with portability being a key requirement. To address this, an integrated carry handle was incorporated, allowing for effortless transportation. To ensure the samples were protected during transit, the case was constructed from heavy-duty 3mm grey board and finished with an anti-scuff lamination, providing both structural integrity and protection during frequent handling.
To align the box with the brand’s identity, their signature, detailed lino art graphics were replicated throughout, reinforcing their distinctive visual language. In keeping with the client’s eco-credentials, the box was crafted entirely from eco-friendly and recyclable materials - something Odillo takes pride in offering as part of our sustainable packaging solutions.
Results and Impact
The bespoke presentation case transformed the way Woodchip & Magnolia showcase their wallpaper samples. Its heavy-duty, eco-friendly construction provides robust protection during transit, while the use of recyclable, eco-accredited materials reflects the client’s commitment to sustainability.
The integration of their signature branding and meticulous attention to detail brings the brand to life, reinforcing the premium, handcrafted quality of their products. The result is a practical, durable, and visually striking solution that safeguards the samples, enhances the customer experience, and strengthens Woodchip & Magnolia’s brand identity.
