Introducing FeltBags by Odillo, a premium reusable packaging solution designed to help brands create a lasting impression long after the purchase has been made.
In today's competitive retail landscape, packaging plays a vital role in shaping customer perception. FeltBags provide brands with an opportunity to elevate the unboxing experience, reinforce their premium positioning, and create a signature style that customers instantly recognise.
Made from durable PET felt, including 100% recycled PET options, FeltBags are designed to be kept and reused rather than discarded. Their longevity gives brands ongoing visibility beyond the point of sale, helping to maximise the value of every customer interaction.
First unveiled at the Jewellery Show, our FeltBags were developed for premium retailers looking to move beyond traditional packaging solutions. Whether used for luxury purchases, gifting, events, or seasonal campaigns, they provide an elevated presentation that reflects the quality of the product inside.
Create your own signature style
Every brand has different products, priorities and visual identities. That’s why FeltBags by Odillo can be tailored to suit your requirements, from the material thickness and colour through to the size, closure and branding.
The details can be customised to suit your product:
Felt thickness: Choose from 2mm to 5mm, depending on whether you need a softer, flexible pouch or a more structured bag.
Colour: Select from a wide range of colours
Closures: Choose between a popper fastening or magnetic catch.
Handles: Add matching felt handles in a length tailored to your design.
Size: Create a custom size to accommodate your products and intended use.
Branding: Add a silk-screen printed logo matched to your Pantone colours, or opt for debossing for a more subtle, tonal finish.
Screen printing is ideal for brands looking to introduce a clear, colour-matched logo, while debossing creates a tactile impression in the felt itself. Both offer opportunities to make the packaging feel distinctive and consistent with the wider brand identity.
With production lead times of approximately four to five weeks, plus delivery, FeltBags offer a flexible option for brands planning a new launch, refreshing their packaging or developing a more considered gifting experience.
A more considered approach to packaging
Consumer expectations around packaging are evolving, with reuse becoming an increasingly important consideration. A 2025 survey of 2,004 UK adults found that 72% wanted more reusable, refillable and returnable options, while 20% said their preferred brands didn't offer them (Packaging Scotland, citing City to Sea).
In the luxury sector, a 2025 Bain & Company and Fedrigoni study also identified sustainable packaging as an expectation among customers, with reusable packaging ranking as the second-biggest packaging priority (FashionNetwork).
FeltBags by Odillo respond to this growing interest in reuse. Available in recycled PET felt made from post-consumer plastic bottles, they give existing materials another purpose. Their durable construction encourages customers to find new uses for the bags beyond their original purpose, helping packaging remain useful long after the initial purchase.
As Rodney Hoare, director at Odillo explains:
“We wanted to create packaging that does more than carry a product. FeltBags by Odillo help brands elevate the customer experience, reinforce their premium positioning, and create a lasting connection long after the purchase has been made. With extensive opportunities for customisation, every design can become a true extension of the brand.”
For brands, reusable packaging is a chance to show customers that quality and responsibility go hand in hand, while staying part of their everyday lives long after the purchase.
Packaging that works beyond the sale
Beyond protecting what's inside, every FeltBag is an opportunity to shape how customers see, remember and talk about your brand.
Designed to elevate every purchase: The soft, tactile feel of felt and a considered finish turn a simple handover into a moment worth remembering. Whether in store, at an event or delivered to the door, FeltBags help the experience feel as premium as the product inside.
Designed to be kept. Created to be remembered: Durable and reusable, FeltBags stay in use long after the purchase, whether storing jewellery, travelling or finding a new purpose at home. Each time one is used, your brand is seen again, by your customer and by those around them.
Created for brands that value the customer experience: From fine jewellery and watches to accessories, beauty and corporate gifting, FeltBags suit any brand where presentation matters as much as the product itself.
Ready to create your signature FeltBag? Speak to the team about your product, brand and vision. We'll talk you through the options and arrange samples so you can see and feel the difference for yourself.