Lick x Heinz

Presentation Packaging

Product: Tray & Lid Shoulder Box

Material: Paper over Board, Silk Paper

Finish: Pantone Colourwash to match paint colour

We’ve worked on a variety of packaging for Lick over the years, but this had to be one of the most exciting projects yet.

Partnering with Heinz to create a signature paint colour, we created the packaging that was sent out to influencers.

Inside was a glass ketchup bottle, paintbrush and a tin of the Heinz Ketchup HTK57 paint. We focussed on creating a memorable unboxing experience, displaying the products in a way that assisted the influencers in creating scroll-stopping unboxing videos.